Search
Intent-led inventory where the user has already shown what they want.
Media buying
Performance media buying
Performance media buying is the work of acquiring users through paid inventory at a cost that holds up against what those users are worth. We do it across search, paid social, native and content discovery, in-app and offerwall placements, and display. Every account is managed in-house against reporting we built ourselves.
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Key points
What the engagement covers
- Buying across five channel types, managed in-house
- Campaign structure that traces results to a cause
- Spend scaled or cut on evidence
- Partner reporting available in real time
01
How we structure a campaign
Structure decides whether a campaign can teach you anything. We build accounts so each variable can be read on its own: audience, placement, creative, and destination. That granularity lets us explain why something worked instead of reporting only that it did.
02
What we buy
Paid social
Interest and behavior targeting where creative does most of the work.
Native and content discovery
Placements inside editorial and discovery environments, priced for volume.
In-app and offerwall
Reward-driven placements inside mobile apps, bought programmatically and at scale.
Display
Contextual and remarketing coverage around the rest of the campaign.
03
How we decide what to scale
We set a target cost per outcome before launch, then spend enough to reach a readable result. Campaigns that clear the target receive more budget. Campaigns that miss it are cut on a schedule. Partners can see the rule behind each decision.
Common questions
What partners ask before launch
How quickly can you launch?
Once tracking is in place and creative is approved, launch usually takes days rather than weeks.
Do you need our accounts or use your own?
Either can work. We agree on account ownership and access in writing before launch.
What do you need from us to start?
We need the product or placement, access to conversion data, and the cost target the campaign must hit.
Related services
Keep the buying system connected.
Industry fit
Where this capability goes to work.
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Put a readable campaign in market.
Start with the product, the performance signal, and the cost target.
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